Breast Cancer Awareness
The Green Bay Packers and Kohl’s Department Stores will recognize National Breast Cancer Awareness Month at this game in several ways.
Fans will receive pink Kohl’s Cares rally towels as they enter the stadium, and then see players, coaches, officials, cheerleaders, TundraLine members and Lambeau Field in general sporting the color pink.
Kohl’s sponsorship of the Green Bay Packers Oct. 2 breast cancer awareness game is the most recent example of the company’s commitment to the fight against breast cancer. In 2010, Kohl’s announced a new philanthropic initiative supporting women’s health with a commitment of $7 million over three years to the American Cancer Society’s Midwest Division and the Southeast Wisconsin Affiliate of Susan G. Komen for the Cure to support breast cancer research, education and patient assistance programs. Kohl’s also has the Kohl’s Cares cause merchandise program, which sells exclusive merchandise in all 40 Wisconsin Kohl’s stores and online at Kohls.com/cares, with 100 percent of the net profit of these items donated to support the fight against breast cancer.
The National Football League has partnered with the American Cancer Society during October with a campaign called “A Crucial Catch: Annual Screening Saves Lives,” which encourages annual mammograms for women over 40. More information about the effort, as well as about preventing breast cancer and getting screened, can be found online at http://www.nfl.com/pink. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (www.NFL.com/auction), with proceeds benefitting the American Cancer Society and team charities.
Packers 1961 Championship
The match-up between the Packers and Broncos also marks the annual Green Bay Packers alumni game. Packers alumni will be on-field with Lombardi’s 1961 Championship Team being introduced at halftime. Fans will also receive a 1961 Packers Team Photo upon entering the gates today, courtesy of Robert Haack Diamonds in Milwaukee.
Posted in Packers.com Blog | 8 Comments »