The Green Bay community will be featured in a new Coca-Cola ad that will air during the third quarter of the Super Bowl this Sunday.
One of two 60-second Super Bowl ads from Coca-Cola, “Going All The Way” is an all-American tale of triumph over adversity. The main character, Adrian, struggles to fit in and make his mark until the opposing team fumbles the ball and it lands in his arms. That’s when it’s Adrian’s time to shine. With support from his team and the crowd in the stands, using sheer grit and determination, he breaks through, perseveres and achieves unlikely greatness.
“Going All The Way” was shot in Ashwaubenon, a suburb of Green Bay, Wis., with the final moments filmed at historic Lambeau Field. Most of the ad’s cast was made up of Green Bay area residents, and Packers groundskeeper Allen Johnson has a featured role in the spot.
The commercial, set to House Of Pain’s “Jump Around,” traces Adrian’s unlikely journey from benchwarmer to star of the game. After scoring a touchdown, then running through the streets of Ashwaubenon, his dreams are realized when he runs the length of Lambeau Field, performs a touchdown dance and attempts his own Lambeau Leap in front of a nearly empty stadium. He celebrates a moment of happiness and accomplishment when a groundskeeper hands him an ice-cold Coca-Cola.
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