American Family Insurance DreamDrive bike event to debut at Packers training camp

Posted by Ryan Hartwig on July 23, 2014 – 3:41 pm

DreamDrive

Centered on the longstanding Green Bay Packers tradition of players riding kids’ bikes to and from practice during training camp, American Family Insurance will unveil its new DreamDrive program when the Packers open training camp on Saturday, July 26.

A ribbon cutting ceremony is scheduled for 7:30 a.m. CT prior to the Packers’ first practice at 8:20 a.m.

The quarter-mile route between Lambeau Field and Ray Nitschke Field – the team’s practice facility – will officially be known as DreamDrive, on which Packers players will interact with fans as they make their way to and from practice via bicycle.

In addition to the bikes kids bring to training camp, DreamDrive will feature five custom three-wheeler bikes known as “The Dream Fleet,” which kids and Packers players can ride.

Children chosen by a Green Bay area non-profit will be honored as the inaugural DreamDrive participants prior to Saturday’s practice. For the remainder of camp, The Dream Fleet will become part of a bike share program for kids in attendance.

While no one is exactly sure when it started, Packers players have been riding kids’ bikes during training camp for more than half a century. The tradition is believed to have been originated in the early 1960s during Vince Lombardi’s tenure as coach.

DreamDrive is one of the many interactive fan activities that will run during Packers training camp:

• Adjacent to DreamDrive will be the American Family Insurance DreamZone, located inside the revamped Tundra Tailgate Zone. The DreamZone will operate during the first week of training camp and will feature inspirational and engaging activities centered on the pursuit of dreams. Activities inside the DreamZone will include football toss, photo opportunities, the Lambeau Leap, interactive trivia games and more.

• Packers Head Coach Mike McCarthy will host a 30-minute question and answer session with fans in the DreamZone at approximately 11:30 a.m. following Saturday morning’s practice. Attendance at the Q&A will be determined on a first-come, first-served basis.

• For a complete list of Packers training camp activities and events, click here.


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Posted in Packers.com Blog, Training Camp
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